Jorge Arturo Serrano Villanueva

Jorge Arturo Serrano Villanueva

300G / Whole beans
$23.50
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Jorge Arturo Serrano Villanueva

Jorge Arturo Serrano Villanueva

Siguatepeque, Honduras

185 reviews

$23.50
Size
Grind

Pickup available at Café Pista | Beaubien

Usually ready in 2-4 days

View store information

Jorge Arturo Serrano Villanueva

300G / Whole beans

Café Pista | Beaubien

Pickup available, usually ready in 2-4 days

500 Rue Beaubien Est
Montréal QC H2S 1S5
Canada

Café Pista | St-Laurent

Pickup available, usually ready in 2-4 days

1587 Boulevard Saint-Laurent
Montréal QC H2X 2S9
Canada

+14383841444

Café Pista | Masson

Pickup available, usually ready in 2-4 days

2650 Rue Masson
Montréal QC H1Y 1W2
Canada

+14383801307

This coffee reveals aromas of milk chocolate and fresh hazelnuts, with a rounded texture reminiscent of cane sugar.

Region : Siguatepeque, Honduras
Farm
: Finca Tierra de Leyendas
Variety:
Lempira, Parainema
Altitude
: 1150 -1550M
Method:
Washed
Notes:
Chocolate, hazelnut, cane sugar

For the second time, we are delighted to offer you coffee from Jorge Arturo Serrano Villanueva and his family. During our visit last March, Jorge and his wife Vanessa welcomed us to the farm with remarkable generosity, hosting us and showing us every corner of Tierra de Leyendas. What struck us most was the passion in their eyes when they spoke to us about what comes next: a couple deeply attached to their land, with a clear vision for their future. This relationship is made possible thanks to our importing partner Honduran Coffee Alliance.

Jorge is a third-generation producer who grew up with the rhythm of the harvests. In 2011, he acquired Tierra de Leyendas, a 140-hectare property, a large portion of which had been cleared for cattle ranching and sugarcane. He then set out to reforest degraded plots while preserving the native forest. Today, the farm is transitioning to a growers’ cooperative, bringing together around ten coffee-growing families from the Siguatepeque region. Their vision is to make it a regional platform that enables small producers to access international markets through quality, transparency, and long-term partnerships.

Grown at an altitude of 1,150 to 1,550 meters in the Lempira and Parainema varieties, this lot is processed using the washed method. The cherries are picked at peak ripeness and mechanically pulped using an eco-pulper that reduces water consumption by 90%. The coffee is then washed under running water to remove any remaining mucilage. It is slowly dried under shaded parabolic dryers, allowing the flavors to develop optimally.

18g → 33g → 35s

25g → 400ml → 3m

Transparence
  • Price paid : 5.18 CAD/lb vs. C-Market at $4.08 CAD/lb
  • Partnership : 2 years, via Honduras Coffee Alliance
  • Lot size : 250x69kg
  • Lot quality : 84.5
Roasting
Our coffees are roasted lightly to medium, to preserve all the aromatic complexity of the bean. A versatile profile that shines as much in espresso as in filter.
Delivery
We are committed to reducing our carbon footprint. That is why the majority of our orders are delivered by electric truck, directly to your door, within 3 to 5 business days.

If you have any questions about your order or delivery, our team is here to help: simply use the chat bubble at the bottom of the page or write to us at bonjour@cafepista.com.

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